I wrote a blog for Ploughshares, a literary magazine, years ago. The other day, someone contacted me about one of the posts I did ( thanks to the omnipotent Internet), which concerns the post-publication process.
Many things have changed since I wrote that post five years ago: DIY (self-publishing) has gained huge popularity, e-books are more prominent, the roles of the author, agent, and editor are changing, social media are now becoming an essential communication channel…
Nowadays, the vanity publishing no longer carries the stigma it did before. No doubt, the Big Six are still what most writers crave, but many talented writers have decided to take the matter to their own hands and have had success.
DIY is not for every writer, but at the same time, it’s not wise to rely on your publisher, if you have one, to do everything for you. You need to be more engaged than ever in promoting and marketing your book.
Below is an excerpt from my Ploughshare post, which sheds a light on the post-publication process for traditionally published writers who are no Amy Tan or Stephen King.
Nowadays, it’s absolutely vital for writers, self-published and also traditionally-published, to engage readers. So while you work hard on your writing, don’t forget to build a platform to open conversations with readers.
We’re all familiar with Anna Karenina’s famous opening: “All happy families are alike; each unhappy family is unhappy in its own way.”
It applies to authorship, too. All unpublished writers are alike–wanting to be published; each published writer is unhappy in his or her own way.
Before I was published I envied published writers as if “being published” were a decorative medal indicating elite status (in some way it’s true, I guess). I had many questions for them, though I had no chance to ask: Which literary magazines do you submit to? How long does it take to hear back? What are the odds of acceptance? How did you find your agent and how do you work with him or her? How do you like your editor? What advance did you get for your first book?
Since I met few real writers then, I turned to Writers’ Market. The book helped but not until I had accumulated a list of publications myself did I begin to understand why each published writer is uniquely unhappy.
Writers have many concerns. If you want to be self-published, you have many ways to do it. But if you want to be “traditionally published,” you need an agent, in an era in which few publishers accept direct submissions. Finding an honest, understanding, capable, experienced, devoted, and supportive agent is as hard as finding a “perfect” spouse.
Assuming that you now have a wonderful agent who has sold your first book to a major publisher for a good price (lucky you, but “a good price” rarely means that you can live on it for two years), the next step is to work with your editor to polish the manuscript. The editor has strong opinions about the book but your opinions are stronger–after all, you’ve spent probably thousands of hours on the book and it’s like your own baby. So after months (hopefully not years) of debate, discussion, negociation and sleepless nights, the book is finalized, proofed by a copy editor and ready to print.
As a writer, you’ve done your job, but in reality the job is far from done. How about the book covers and blurbs? Also, your editor will likely send you a standard long questionnaire, which includes questions such as “Are there groups to which your book would have particular appeal?” and “Which organizations or institutions might be interested in either selling or publicising your book?” To non-fiction writers, these questions may be easy to answer; to fiction writers, especially literary fiction writers, they’re beyond puzzling–meanwhile it seems arrogant, or even wrong, to say simply that your potential readership is “everyone who loves a good book.”
Finally, the book hits the bookstores. You pray for good reviews, but you should feel happy if your book is reviewed at all. Print media have been cutting down on book reviews, some cancelling them entirely. Readings and events? Your beloved independent bookstores are shutting down one by one due to competition from the chain book stories and on-line rivals. What about the promised advertisements and 10-city tour from your publisher when you signed the contract? Sorry, they’re no longer applicable. And you can hardly count on your publicist, who is busy with more stellar clients and who lives in New York City, far from Billings, Montana, where you live, whose 100k population isn’t too small a group in your definition.
So despite all your efforts to promote the book yourself (most likely marketing is not your strength), your book doesn’t sell. When you deliver your second book, years later if you are determined and passionate enough, your publisher rejects it. They tell your agent, “It’s not what we expected.” What did they expect? They don’t say. But you know that their rejection has much to do with your first book’s lackluster sales numbers.